Iowa Speedway today announced the title sponsor for the June 15 NASCAR Gander Outdoors Truck Series race will be Mars, Incorporated – the parent company of iconic brands such as M&M’S® and Snickers®. This marks the third time the organization has sponsored a race at The Fastest Short Track on the Planet.
“As racing fans and promoters, we strive to align the speedway with world-class organizations and elevate their brands to the most dedicated fans in professional sports,” said Iowa Speedway President David Hyatt. “Having Mars, Incorporated come aboard again this year is another example of the unrivaled promotional power and versatility of NASCAR and Iowa Speedway.
“We are thrilled to bring the colorful fun of the M&M’S® brand and its products to race fans alongside one of our longest standing partners, Casey’s General Store.”
As an Official Partner of NASCAR, Mars, Incorporated amplifies its activation at the track by leveraging the iconic brands people know and love to engage NASCAR fans on a national level. The renewed partnership with Iowa Speedway will include advertising, event marketing and social media at the race track to help improve the experience for fans, partners, teams and employees.
The NASCAR Gander Outdoors Truck Series M&M’S® 200 presented by Casey’s General Store will run on June 15 at 7:30 p.m. CDT on FS1. The M&M’S® 200 will be the first race of Wide Opening Weekend which pairs the NASCAR Gander Outdoors Truck Series and the NASCAR Xfinity Series for the fourth consecutive year.
Single-race and event weekend tickets can be purchased in one of three convenient ways. Fans can purchase tickets, access additional information and ask questions by visiting IowaSpeedway.com, calling 866-787-8946, or dropping by the Ticket Office in Newton, Iowa Monday through Friday between 8:00 a.m. and 5:00 p.m. CDT.
Iowa Speedway PR