When it comes to racing at the .533-mile Bristol (Tenn.) Motor Speedway, there’s arguably no current driver in the Monster Energy NASCAR Cup Series who puts on a show for the fans better than Kyle Busch.
When it comes to their commitment to the sport of NASCAR and its fans, there may be no sponsor that has shown it more than Mars Wrigley Confectionary U.S. and the M&M’S brand over its more than 30 years in the sport.
So it’s only appropriate, as the NASCAR Cup Series heads to Saturday night’s Bass Pro Shops Night Race at Bristol, that Busch will be competing for his ninth win on the .533-mile short track while primary partner M&M’S keeps showing its commitment to NASCAR fans by showcasing the second M&M’S Glampground of 2019.
The all-inclusive, branded glamping experience will provide race fans with a turn-key race weekend combined with the colorful fun that only M&M’S can provide. Located in Bristol’s Hospitality Village, the event includes 30 “glamorous camping” tents for fans, along with race tickets, prerace access and a number of activities and driver appearances, including a visit by Busch. The M&M’S Glampground came about as M&M’S was looking to give new and seasoned race fans an exclusive experience at NASCAR races. The Bristol event sold out in eight hours following a popular and sold-out first foray with the M&M’S Glampground at Kentucky Speedway in Sparta back in July.
On the racetrack, Busch will be coming off his eighth career Bristol Cup Series win that came this past April – the most among active drivers. The driver of the No. 18 M&M’S Toyota Camry for Joe Gibbs Racing (JGR) holds the distinction of being the only one in NASCAR history to win all three national series races in a single weekend, which he’s done twice at the Bristol bullring. Busch captured the “Bristol Triple” in 2010 and 2017 when he swept NASCAR’s Gander Outdoors Truck Series, Xfinity Series, and Cup Series races those years. In addition to his eight career Cup Series wins, which is tops among active drivers, Busch has notched 11 top-fives and 16 top-10s in 28 career starts at Northeast Tennessee’s “Thunder Valley.”
With this year’s April Cup Series win in mind, the 2015 champion will look to win back-to-back races in the top series at Bristol for the fourth time in his career. Busch swept both races in 2009, then won the August 2010 and March 2011 races consecutively, then won the August 2017 and April 2018 races.
While he is a factor any time he travels to Bristol, it’s interesting to note Busch didn’t immediately take to the place. During his rookie year in 2005, he posted finishes of 28th and 33rd. But his record since then has been impressive, to say the least. After bringing home finishes of eighth and second in 2006, Busch captured his first Bristol Cup Series win in March 2007. The track was resurfaced after that race and, from 2008 to 2011, nobody has been better at the concrete oval than Busch. He scored four wins and six top-10s from 2008 until another change to the track surface prior to the August 2012 race weekend. Busch has seemed to recapture the magic from his four years of dominance there as the new racing grooves there have better suited Busch’s driving style over the past couple of seasons.
So, as Busch and the M&M’S team head to Bristol this weekend, both the M&M’S driver and his primary partners hope to yet again put on a show for the fans on and off the racetrack.